Red Bull Drakensberg Grand Traverse
Red Bull Drakensberg Grand Traverse
Red Bull Drakensberg Grand Traverse
Event
Event
At midnight – on Monday, March 24, 2016, Red Bull athletes Ryan Sandes and Ryno Griesel set off into the darkness. Their goal: to conquer the Drakensberg Grand Traverse faster than anyone had before. The previous record stood at 2 and a half days. They did it in 41h.
At midnight – on Monday, March 24, 2016, Red Bull athletes Ryan Sandes and Ryno Griesel set off into the darkness. Their goal: to conquer the Drakensberg Grand Traverse faster than anyone had before. The previous record stood at 2 and a half days. They did it in 41h.
At midnight – on Monday, March 24, 2016, Red Bull athletes Ryan Sandes and Ryno Griesel set off into the darkness. Their goal: to conquer the Drakensberg Grand Traverse faster than anyone had before. The previous record stood at 2 and a half days. They did it in 41h.
XML
Ajax
Google Maps API
Year
Year
2014
2014
Role
Product Management
UI Design
UX Design
Web Development
Tools
Tools
XML
Ajax
Google Maps API
Role
UI Design
UX Design
Web Development
Background
Background
Red Bull approached Clickshape to conceive of and build a digital experience to accompany a mind blowing record attempt at perhaps the most gruelling endurance run in South Africa - The Drakensberg Grand Traverse.
The athletes Ryan Sandes and Ryno Grysel would be carrying a GPS tracker/transmitter on their 200km+ race. The challenge was to communicate the scale and grandeur of the event to as wide an audience as possible, including many people not well acquainted with ultra trail running.
We created a mobile optimised, responsive, live updating infographic and mapping experience that both tracked the physical route of the athletes, and creatively communicated the rich data we calculated about their performance, from the Geo-data extracted from the device they carried, in real time.
Red Bull approached Clickshape to conceive of and build a digital experience to accompany a mind blowing record attempt at perhaps the most gruelling endurance run in South Africa - The Drakensberg Grand Traverse.
The athletes Ryan Sandes and Ryno Grysel would be carrying a GPS tracker/transmitter on their 200km+ race. The challenge was to communicate the scale and grandeur of the event to as wide an audience as possible, including many people not well acquainted with ultra trail running.
We created a mobile optimised, responsive, live updating infographic and mapping experience that both tracked the physical route of the athletes, and creatively communicated the rich data we calculated about their performance, from the Geo-data extracted from the device they carried, in real time.
Working with Patryk was an absolute game-changer for my product. His innovative UI/UX services not only elevated user experience but directly contributed to business objectives. We couldn't have achieved goals without his insightful ideas and dedicated support.
Daniel Neville
Red Bull SA Digital Manager
Working with Patryk was an absolute game-changer for my product. His innovative UI/UX services not only elevated user experience but directly contributed to business objectives. We couldn't have achieved goals without his insightful ideas and dedicated support.
Daniel Neville
Red Bull SA Digital Manager